The Translation Challenge
VoCoVo, a leading provider of communication headsets and systems for retail staff in major stores like Asda, Iceland, and Dunelm, embarked on an international expansion due to their success in the UK market.
The challenge was effectively communicating VoCoVo’s value proposition to non-English speaking markets, requiring high-quality translations of their websites, marketing materials, brochures, microsites, blogs, articles, and HR materials.
As their global footprint grew, the need extended to include technical materials such as user guides for their equipment, necessitating not only linguistic accuracy but also technical precision to ensure the effective use of their products in diverse retail environments.
The Bubbles Approach
Bubbles crafted a multi-faceted strategy to support VoCoVo’s international ambitions:
- Comprehensive Translation Services: Initially focusing on website and marketing content, our services expanded to encompass a wide range of materials, including technical documentation. This holistic approach ensured consistency across all customer touchpoints, from marketing to product use.
- Specialised Translation Teams: We deployed teams of translators with expertise in electronics, audio and communications technology marketing to capture VoCoVo’s brand voice and technical nuances accurately in each target language. This multi-faceted specialisation was crucial for translating complex product guides and technical materials.
- Quality Assurance Process: Our rigorous quality assurance process involved multiple layers of review, including native language experts and subject matter specialists, to ensure the highest accuracy and relevancy of the translations.
- Local Market Validation: Translations were subjected to review and approval by VoCoVo’s local offices in each target market. This step was integral to ensuring that all translated materials resonated well with local cultures and met market-specific requirements.
- Feedback and Continuous Improvement: Despite never receiving negative feedback, we maintained an open channel for comments and suggestions from VoCoVo and their local offices, continually using this input to refine our translation processes and outputs.
Project Outcomes, Results & Success
Our comprehensive and nuanced translation services enabled VoCoVo to penetrate non-English-speaking markets, enhancing their global presence.
By delivering high-quality translations of both marketing and technical materials, we ensured that VoCoVo’s innovative communication solutions were accurately represented and understood in diverse retail settings worldwide.
The approval and satisfaction from VoCoVo’s local offices underscored our commitment to quality and our ability to meet the complex demands of translating specialised retail technology content.
Our partnership with VoCoVo demonstrates Bubbles’ capability to support technology-driven companies in their global expansion efforts through expert translation and localisation services.
