Overseas expansion can be an exciting but daunting task for SMEs, simultaneously marking significant company growth and a possible catalyst for disruption. However, small businesses can reduce risks and make the most of their foray into new markets if they make the right preparations beforehand. To help you plan your expansion, Bubbles Translation Services has…
More and more companies from around the globe are considering the potential of international expansion thanks, in part, to the increasingly multicultural nature of our modern society. When entering a new market, some businesses choose to stick to their native language, hoping their brand reputation alone will be enough to secure a loyal customer base…
Translation is often considered the first step to successful integration of a business into a new market. However, the term translation is relevant to more than just traditional language. When it comes to businesses, translation is a term that should be applied to brand names, advertising campaigns, and everything in between. Choose Your Words Carefully…
As digital marketing becomes the driving force behind global company growth, strong content strategies and skilled translation are taking their place as the backbone of successful international expansion. When combined, these skills can create an infallible brand reputation and a presence worthy of global recognition. Creating a Voice The first step to building an international…
International business expansion and ecommerce can be daunting, but the three major barriers to global growth can be identified and tackled quickly with the right team on hand. Bubbles Translation Services has explored the potential impact of these issues, as well as the steps that should be taken to effectively overcome them. Launching with Language…
Creating a tone of voice, the way a brand ‘speaks’ to its customers, is a concept that takes into account the words chosen by a firm to communicate to a target audience, along with the order, rhythm and pace applied to those words; it’s no simple task. But when done right, it’s a powerful accomplishment.…
Almost two-thirds of retailers in the UK are planning to expand internationally during 2016, according to a new study. Published by Royal Mail, the research revealed that 65 per cent of UK businesses are feeling confident enough to consider increasing their international sales over the next 12 months, compared to just 39 per cent last…
Google’s popular translation service has hit the headlines once more after rendering a number of Ukrainian words into Russian with a controversial political spin. According to reports, the automated translation tool sparked outrage when it was revealed that ‘Russian Federation’ was being translated into Ukrainian as ‘Mordor, the fictional realm controlled by evil Lord Sauron…
Over the last few years, we’ve noticed a huge increase in the amount of website translation projects our expert marketing translators are completing for both clients and marketing agencies. Most of our contacts within companies are marketers and every single one has the same question – how do we develop sales in a new region?…
Last month, we wrote about the global reach and incredible growth of Black Friday and Cyber Monday – but amazingly another consumer holiday has already eclipsed it. Incredibly (and ironically), this was a capitalist cultural phenomenon that started in China. What is Singles Day? Because it’s been getting a huge amount of coverage in the…