One of the key aims of many of our clients is to increase their overseas sales. To drive sales, you first need to drive visibility and brand awareness. And if you’re operating online, that means working on your international search engine optimisation (SEO)
When it comes to international expansion, brands need to translate more than just words. From advertising to product images and the brand name itself, when a company enters a new market they need to translate the very essence of what their company stands for, while working with a totally different language, culture and set of…
There’s little that can match the excitement of beginning an international expansion in business, but the many complexities involved in overseas growth can make the process rather daunting to even the most experienced business mind. To offer a starting point and new perspective on the challenges ahead, Bubbles has compiled our top 10 growth hacks…
Languages aren’t just for people; computers are also busy working away in hundreds of different programming languages, day and night. And just as people don’t always speak each other’s language, sometimes computers also need a bit of help when it comes to translation. The exponential growth of the Internet of Things has made the situation…
The Exporting is GREAT campaign was first launched in November 2015 by UK Trade and Investment (UKTI) with the aim of encouraging 100,000 British companies to begin exporting by 2020. The five-year programme is set to provide numerous export opportunities to thousands of small and medium sized enterprises (SMEs), providing a boost to the UK…
At the height of its Chinese growth, KFC was opening an average of one restaurant every day, and this rapid development has made the company’s expansion one of the most renowned business success stories of this generation. Starting with one restaurant in 1987, the Yum-operated company now manages a total of 4,563 branches and controls more…
Preparing your business for expansion overseas requires more than just a change in language when translating your business and marketing material. The key to the success of global growth is localisation, and one of the most important steps for many companies’ localisation is tailoring their online presence and website design to their new audiences. To…
From fashion and food to automotive and even beauty products, people are becoming increasingly aware of the global value of British products. At home, companies are taking advantage of a growing level of patriotism and awareness among consumers, targeting UK buyers with local Made in Britain labels and products. But business experts have urged companies…
When communicating with customers on a global scale, both businesses and marketing agencies have a very real responsibility to bridge language barriers and understand the difference in cultures between a brand’s home country and its new target market. Once you bring social media marketing into the mix, the frequency and volume of communications make this…
We’ve all heard of Black Friday, the US discounting event that’s gradually encroaching on markets across the globe, and you may even have noted the astonishing success of China’s ‘Singles Day’ discounting phenomenon. But these aren’t the only overseas spending peaks, leading us to think that there is a growing consumer trend worldwide for short-term,…