It’s out with 2017 and in with 2018 – and if there’s one thing we’d like to firmly leave behind in 2017, it’s bad translations. It may seem ludicrous to all the loyal customers of our language translation services that any reputable business could fail to take the delicate art of translation seriously – but…
The best translation services are about more than just word for word changes. As these international Christmas adverts show – it’s all about the details. It’s about that time of year when the much-awaited seasonal adverts of John Lewis and Coca Cola make their way onto our screens. The big Christmas adverts are quickly turning…
If you found something wrong with the phrase ‘the red big great dog’, then congratulations – you officially know more about English grammar than your dusty old high school English teacher ever gave you credit for. But can you work out exactly what it is that’s wrong about it? That might be a bit harder.…
Marketing to people overseas is a lot more complicated than simply translating word for word what’s worked for you in the UK and as the UK’s leading translation services provider, we know this. Languages have subtle differences in style and tone to which marketing material must adapt if it’s to be successful Here are some…
As customers become increasingly cynical towards traditional advertising, a lot of the marketers we work with are on the hunt for alternative ways to get those all-important conversions. One popular approach that’s been gathering followers in recent years is inbound marketing. But the thing with an inbound marketing strategy is that it can take an…
If your brand is looking to expand its operations overseas, there are a whole lot of things you need to consider above and beyond simply finding someone to provide translation services to help you translate your marketing material. Different languages and cultures are unimaginably complex, and the last thing you want is to have to…
Languages are complex. That seems like a reasonably undisputed statement, but we underestimate the sheer extent of that complexity every day. Over time, human evolution has involved enormous changes, and our methods of communication have developed with us. But, of course, we haven’t all followed the same path. A village in Indonesia has drastically different…
Netflix is a leading name in the world of online entertainment and, as of 2016, it is available in every country around the world except China, Crimea, North Korea and Syria. With such astonishing global reach it’s hardly surprising that the traditional method of translating and subtitling content just doesn’t cut it for this international…
Menswear and golf brand Oscar Jacobson has announced it’s investing significantly in an omnichannel approach to retail as it sets out on a mission to expand its business across Europe. The brand has released details of its business strategy for the next five years, giving export managers and international marketers an insight into this multi-channel…
When Uber was launched in the UK it transformed the way we travel and for many of us it plays a crucial role in our day-to-day plans – both in business and leisure. But the transport giant’s attempts to succeed in China were fervently quashed by Chinese firm Didi Chuxing. This leading rival is now…