Taking products and services abroad by adapting and scaling existing marketing campaigns can result in a high ROI for your clients. However it is easy to succumb to certain pitfalls when marketing to an international audience. Business translation services are always a part of the process in taking your marketing materials and making them engage…
When Steve Jobs announced the iPhone at an Apple conference back in 2007, he first audaciously stated that the audience were about to see 3 revolutionary products. A widescreen ipod with touch controls, a mobile phone and a breakthrough internet communications device. The crowd erupted as he revealed just one device. Step forward 7 years…
As global consumers become ever more peer-influenced and less advertising driven – content marketing has boomed. But how can you ensure your content has the right international resonance? Businesses are investing considerable amounts of their marketing budget to plan and create content for marketing campaigns – so how can you multiply your ROI by adapting…
In the dynamic technology industry the pace of change is so fast that even just looking a few years ahead can be of massive strategic benefit. Should you start thinking about developing international operations as part of your growth plan? We’ve worked with many leading technology companies over the last 10 years, helping them attack…
With a staggering 97% of exporting engineers holding the belief that overseas markets are key to longevity and future growth, there’s no doubt that the general consensus amongst engineering firms is that much of their future lies in exportation. However for the company yet to explore such markets, exportation can seem like an overly daunting…
Over the last 10 years, we’ve worked with manufacturers of all sizes and across a huge diversity of products, from intricate lab equipment to genius turbo machinery! Many of these companies had already made the decision to export when they contacted us, but as we’ve entered partnerships with them we’ve started to understand what drove…
The business secretary Vince Cable has marked out the direction of the UK’s place on the global stage with a bold statement – “we see the future of the UK as a knowledge economy.” Championing the best in professional services, science and research and development, Mr Cable is incredibly positive about the impact and value…
It’s easy to see why global brands like Coca-Cola operate internationally after so many years of dominance – but how can you and your clients attack international markets? Which approach is best? Over the last 10 years, we’ve worked with some of the biggest international brands and the very best strategic marketing agencies on their…
With a reported 2.4 billion internet users worldwide and 70% accessing the web every day – there’s no better way to reach your tech-savvy buyers than the internet. But how do you get found by real international prospects and how do you convert them? When trying to develop your Technology, Telecoms and IT business –…
As the world becomes “smaller” through remote-working and the increasing use of technology in developing nations, you could look to expand your business overseas to capitalise on burgeoning economies – especially if the home market becomes too saturated. But how can you make the leap? Over the past 10 years and over 1,000 clients we’ve…