Translation is often considered the first step to successful integration of a business into a new market. However, the term translation is relevant to more than just traditional language. When it comes to businesses, translation is a term that should be applied to brand names, advertising campaigns, and everything in between. Choose Your Words Carefully…
As digital marketing becomes the driving force behind global company growth, strong content strategies and skilled translation are taking their place as the backbone of successful international expansion. When combined, these skills can create an infallible brand reputation and a presence worthy of global recognition. Creating a Voice The first step to building an international…
International business expansion and ecommerce can be daunting, but the three major barriers to global growth can be identified and tackled quickly with the right team on hand. Bubbles Translation Services has explored the potential impact of these issues, as well as the steps that should be taken to effectively overcome them. Launching with Language…
Creating a tone of voice, the way a brand ‘speaks’ to its customers, is a concept that takes into account the words chosen by a firm to communicate to a target audience, along with the order, rhythm and pace applied to those words; it’s no simple task. But when done right, it’s a powerful accomplishment.…
Almost two-thirds of retailers in the UK are planning to expand internationally during 2016, according to a new study. Published by Royal Mail, the research revealed that 65 per cent of UK businesses are feeling confident enough to consider increasing their international sales over the next 12 months, compared to just 39 per cent last…
Google’s popular translation service has hit the headlines once more after rendering a number of Ukrainian words into Russian with a controversial political spin. According to reports, the automated translation tool sparked outrage when it was revealed that ‘Russian Federation’ was being translated into Ukrainian as ‘Mordor, the fictional realm controlled by evil Lord Sauron…
The arrival of Chinese New Year has prompted days of festivities across the country. But the popularity and spread of Chinese culture around the world has seen arguably the most significant event on the Chinese calendar become an international celebration. According to a recent study, one of the main reasons for the growing observance of…
The pressure of Valentine’s Day can strike fear into the heart of even the most creative romantic, but no matter how hard you fall, you can guarantee there’s someone out there who has made an even bigger mistake. We’ve put together a list of our favourite Valentine’s Day fails to reassure and entertain you, but equally…
Powering almost a quarter of the internet, WordPress is one of the most popular and widely used content management systems (CMS) available. Designed to be both simple and flexible, it has won favour with a huge variety of companies around the globe, from small family firms to international organisations. In fact, WordPress is now available…
At Bubbles, we take our translation services very seriously. But to spread Christmas cheer we’d like to share some of the very best (worst) translation errors we’ve found this year. We’ll admit it, we can’t help but stifle a small chuckle at the less fortunate translations we find across the web mainly from using Google…